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About Pete and Chris

Pete (Process) and Chris (Content) are characters especially created by the Institute of Natural Business Excellence to illustrate in a very ordinary, accessible, recognizable, and entertaining way the daily situations Process People and Content People have to deal with. It shows their unique ways of looking at life, different approaches to situations that occur, and the ways how they co-operate (or don't co-operate) with each other. Pete and Chris teach us how to recognize and optimize everyday human resource matters within a company.

Process People and Content People each have their unique ways of handling situations in business and daily life.

Process People are typically unorganized, 'easy going' and live by 'feeling' or 'sixth sense'. They get something done in whatever way that comes along while working towards that goal. They go with the flow.

Content People are typically very organized, more individually minded, and live by rules, regulations and procedures. They will get something done according to a prepared path, step-by-step.

Within companies Process People and Content People function differently on strategic, tactical and operational levels. They both add value to a company in different ways. Their challenge though is to work together as one team. For any company it is critical to recognize these two opposites of people. Ultimately they determine the company's success or failure.

Activities in a company can be separated into Process Activities and Content Activities. Giving each person a role and responsibilities that suit him/her naturally the best is essential for having effective working staff and efficient business operations. Optimally Process People are given Process Activities, and Content People are given Content Activities.

Process/Content is the foundation of the A1™ Methodology Framework.

Under the A1™ Methodology Framework, Align Coaching and Development trains companies' management and staff in recognizing Process People and Content People, and in creating constructive work environments.